The main address and a protective pool across relevant zones
PARTNERSHIP CONCEPT · PRE-MVP · 2026
DOM1 — a gateway to the market of comfortable living
We enter the project with a domain asset, brand, research and a launch framework. We invite equal partners to turn this foundation into an operating business together.
15domain names
60m RUBindicative partnership budget
18 monthsto the scale decision
Moscow + regionfirst pilot territory
We are not selling domains separately or presenting an idea as a ready business. We offer a joint entry on a prepared foundation.
PARTNERSHIP FOUNDATION
We are not starting from zero
An intangible asset and structured materials are already in place. This is not yet a ready business, but it is no longer an empty idea.
Research materials and a map of validated problems
Three scenarios, costs and controlled assumptions
Four stages from problem validation to the scale decision
Name, logo and one coherent product idea
Assets, calculations and documents for substantive review
* Interview count and the material set refer to the project’s internal archive; primary evidence is opened during a substantive review.
UNIQUE ASSET
An entry key that cannot be replicated
dom1.ru=one clear digital address for home
- The short name immediately signals the category.
- The main address and protective pool form one brand asset.
- The composition of the pool and the rights are documented.
- Memorability is tested through real traffic and paid behaviour.
.ru.рф.com.tvand others
No independent public valuation is claimed for the pool. Its value is determined by reviewing the rights, composition and market comparables during negotiations.
MARKET CONTEXT
A large market. A fragmented journey
Housing, renovation, furnishing and home services are recurring needs. The size of this market should not be substituted with a broad e-commerce figure.
What we calculate before launch
The total market follows segment selection. The serviceable market is Moscow and the region in 2–3 pilot categories. The obtainable market includes only paying customers validated by concierge transactions.
Market context, not a revenue estimate: official Moscow statistics for 2025. Target-market sizing is refined after selecting the pilot categories.
THE PROBLEM AND ALTERNATIVES
One home project — many disconnected decisions
Customers coordinate property, materials, contractors, furniture, delivery and maintenance across separate channels. Each type of platform solves only part of the job.
Project history is lost
Quotes, deadlines and agreements live in different places.
Search starts from zero
The customer must explain the same context to every new participant.
Quality is opaque
Comparing providers and controlling outcomes is difficult.
CategoryStrengthGap
Property platformsChoosing an assetJourney after the deal
General cataloguesBreadth of supplyNo home-project context
Contractor servicesFinding a specialistNo shared history
Retail marketplacesProducts and deliveryNo end-to-end support
We do not claim there are no alternatives. Our entry point is connecting fragmented stages through one continuous project history.
THE SOLUTION
One digital address for the full life of a home
DOM1 connects every task through one project history: context, budget, providers, purchases, service and the next step.
property · land · architecture
construction · materials · renovation
products · furniture · lighting · design
contractors · cleaning · garden · service
Less fragmented search, one context and a clear history of decisions.
A qualified request, clear context and the possibility of repeat demand.
LAUNCH DISCIPLINE
The ecosystem is broad. The first launch is narrow
Eight directions define the long-term architecture. The first pilot is limited to 2–3 categories where payment, quality and repeat use can be tested quickly.
PropertyArchitectureConstructionRenovationHome goodsDesignLandscapeServices
First-pilot candidatesRenovation · furnishing · home services
The final choice follows interviews, supply availability and the ability to complete a concierge transaction. New directions open only after the metrics are proven.
TESTABLE PRODUCT
Transactions first. Platform second
We do not build an expensive system before demand is proven. The first operations are completed manually to learn what customers genuinely pay for.
Validate the problem and willingness to pay
Capture context, budget and criteria
Build a verifiable offer
Support payment and outcome
Measure quality, repeat use and economics
We automate only validated scenarios: publishing, matching, communication, payment, quality control and analytics.
UNIT ECONOMICS
Commission is calculated separately and transparently
The transaction model is enabled after real deals are validated. Before that, the project tests listings, professional packages and payment for results.
100 deals per month→ 100,000–225,000 RUB in platform revenue
The ranges are testable assumptions, not achieved results. Commission, taxes, refunds and payment costs are refined for each pilot category.
FINANCIAL MODEL
Three scenarios. No illusion of certainty
Conservative
- Revenue / year
- 25.944m RUB
- Costs / year
- 72.000m RUB
- Operating result
- −46.056m RUB
Base
- Revenue / year
- 115.776m RUB
- Costs / year
- 90.000m RUB
- Operating result
- +25.776m RUB
Scale
- Revenue / year
- 419.328m RUB
- Costs / year
- 240.000m RUB
- Operating result
- +179.328m RUB
20,000 × 177 RUB + 4,000 × 777 RUB + 3.0m RUB= 9.648m RUB / month
These are scenarios, not a forecast or guarantee. Prices, volumes and partnership revenue must be tested. Taxes, VAT, capital expenditure and working capital are excluded from the operating result shown.
PARTNER ENTRY
60m RUB funds 18 months of proof
60m RUBindicative validation budget
18 monthsfour decision gates
3.33m RUBaverage monthly spend
Terms, ownership, tranches, control and management of unspent funds are agreed after the assets, model and roles have been reviewed.
ROADMAP
18 months. Four decision gates
Geography expands only after the model is proven: Moscow → Moscow Region → Central Federal District → Russia.
Problem validation
Assets, rights, 2–3 categories and continuation criteria.
Concierge pilot
First requests, payments, execution and quality.
Product version
Conversion, acquisition cost and repeat requests.
Scale decision
Working model, territory and the next stage.
Every stage ends with a decision: continue, narrow, pivot or stop.
RISK CONTROL
Every major risk has a low-cost test and a stop condition
The project does not rely on blind spending. A metric, limit and decision are agreed before every next stage.
A/B test and 100+ respondents.
Prepayment or a paid result test.
Only 2–3 categories.
Channel limit and acquisition cost.
Do not scale until the process is fixed.
Use a pre-agreed fallback scenario.
Numeric thresholds and the management of unspent funds are agreed before the first stage.
PARTNERSHIP ROLES
One asset. Complementary responsibility
DOM1 seeks partners whose capabilities can turn the prepared foundation into an operating ecosystem.
Domains, brand, research, concept and strategy.
Product, development and the technical team.
Supply, transactions, quality and growth.
Staged financing of model validation.
The execution team has not yet been formed. Ownership, control, rights and responsibilities are agreed after each party’s contribution has been reviewed.
NEXT STEP
Discuss the partnership entry
The first meeting is not a sale of promises. We review the assets, roles, pilot model, control terms and the format of joint validation.
- Confirm the composition of and rights to the assets.
- Select 2–3 categories for the first pilot.
- Agree roles, control metrics and staged spending.
- Define access to confidential materials.
ADDITIONAL MATERIALS
One folder. Only the essential files.
The public folder contains presentations and open working documents. Evidence of rights, personal data and confidential calculations are shared separately after the review process is agreed.
2 files
New public materials are added to the same folder. No additional folders are created on this page.
